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TiTE x IHT启动全球买主邀请计划 打造亚洲五金供应链合作新枢纽

来源:朗盛行销有限公司  作者:机床界   2026-07-30 阅读:963

TiTE x IHT启动全球买主邀请计划 打造亚洲五金供应链合作新枢纽

从德国科隆到荷兰阿姆斯特丹,串联全球采购资源;衔接广交会秋季档期,邀请国际买主十月走进台中制造聚落

 

全球供应链重整 台湾智造迎来新商机

全球供应链加速调整,国际买主除关注价格,更重视质量、交期、法规要求、低碳制造及长期供应能力。TiTE x IHT因此启动「全球买主邀请计划」,锁定国际品牌商、大型零售通路、进口代理商、经销商及企业采购代表,邀请具明确需求的专业买主来台观展洽商。

2026 TiTE x IHT台湾国际五金工具博览会 x 五金工业展」将于1020日至22日在台中国际会展中心(TICEC)登场,由台湾手工具工业同业公会与朗盛行销有限公司共同主办。展会以「从制造到共创(From Manufacturing to Co-Creation)」为主轴,聚焦智慧制造、AI应用、净零转型与跨国共同开发,预计汇聚500家以上参展企业、超过1,000个摊位。

 

从科隆到阿姆斯特丹 深化全球买主邀请布局

今年3月,TiTE x IHT海外推广首站前进德国科隆五金展。由经济部国际贸易署委托外贸协会执行的「旗舰台湾馆(Taiwan Flagship Showcase)」于科隆正式首发,以Team Taiwan整合台湾手工具、扣件及相关产业能量,透过情境展示、买主导览、产品发表与商务交流,向国际市场展现台湾制造的创新实力与供应韧性,并成功吸引逾2,000家次国际买主关注。

TiTE x IHT团队藉由科隆五金展所汇聚的国际声量,推广10月台中展会及中部制造聚落;6月再由朗盛行销项目团队前往荷兰阿姆斯特丹,参与全球DIY高峰会(Global DIY-Summit),全球家居修缮与建材通路最高决策平台,直接与欧美及亚洲重要零售通路、品牌商、进口代理商、经销商及采购代表交流,进一步深化具体买主开发与来台邀请。

从科隆的产业形象推广到阿姆斯特丹的通路买主开发,TiTE x IHT持续串联政府拓销资源、台湾产业优势与全球采购需求,逐步建立从海外宣传、买主邀请、商务媒合到产业参访的完整服务,提升国际买主来台观展意愿及参展企业的实质效益。

黄金采购周串联前店后厂 打造高效率来台采购行程

TiTE x IHT衔接广交会秋季展档期,规划「国际买主黄金采购周」,邀请已赴亚洲采购的海外买主将台中纳入行程,并结合住宿补助、商务媒合及产业参访,协助买主在有限时间内接洽更多台湾供应商,也为参展企业创造具体的国际合作机会。

展会依托中台湾密集的五金、手工具、精密机械、金属加工及扣件产业聚落,推动「展会即产地、前店后厂」采购模式。国际买主可先在展场比较产品、确认规格及洽谈合作,再前往周边工厂了解制程、质量与供应能力,最快于24小时内完成从看展、媒合到验厂的采购流程,有效缩短供应商开发与合作评估时间。

本届展会规划工具与配件、金属加工、厂房设备与工业安全、汽车修护与电动车、紧固件、园艺户外、建筑修缮及数位智造等八大展区,完整呈现台湾由产品制造、客制开发到共同研发与系统整合的供应实力,进一步吸引国际买主与优质企业将TiTE × IHT列为年度重要采购及参展行程。

 

凝聚产业、链结全球 共创实质商机

台湾手工具工业同业公会理事长谢武志表示,公会将持续凝聚台湾手工具产业的制造实力与创新能量,透过TiTE x IHT完整展现产业聚落及供应链优势,促进国际买主与台湾业者展开共同开发及长期合作。朗盛行销有限公司总经理刘子丰指出,团队将发挥国际展览平台的角色,推动海外宣传、全球买主邀请、商务媒合与产业参访,将国际采购需求引进台湾,协助企业开拓海外市场。

目前展位预订已突破八成,国际买主邀请及住宿补助申请亦同步展开。主办单位诚挚邀请全球五金通路、品牌商、进口代理商、经销商及OEMODM采购代表于10月齐聚台中,亲自掌握台湾从产品制造、共同研发到整合供应的完整实力,并将TiTE × IHT列为年度重要采购与参展行程。

 

【展览与申请信息】

展览名称: 2026 TiTE x IHT 台湾国际五金工具博览会 × 五金工业展

展出日期: 2026 10 20 日(二)至 10 22 日(四)

展出地点: 台中国际会展中心(TICEC

官方网站: https://www.hardwareexpotw.com

 

即刻在线申请:

【免费观展门票登记】 �� https://accu.ps/qrT4u7

【国际买主住宿补助方案】 ��https://forms.gle/34VHVxSrEw7g8GxDA

 

媒体与展览合作联系:

朗盛行销有限公司 Lanza International Co., Ltd. 

电话:+886-2-7746-2868

信箱:marketing@lanzaexpo.com

 

 

Photo 1.

TiTE x IHT 双主办单位台湾手工具工业同业公会常务理事暨钰晟精密工具总经理谢志坚(中)、朗盛行销总经理刘子丰(右),与锐泰精密工具大埔美智慧工厂厂长游文元(左),于今年3月德国科隆五金展「旗舰台湾馆」现场,携手向全球买主推广台湾五金工具产业实力,为10月台中展会重磅引流。

 

Photo 2.

朗盛行销总监江函洁(右)于德国科隆五金展期间,与全球知名媒体《DIY Magazine》洽谈广宣合作,强力推广 TiTE x IHT,并于现场亲自邀请执行主编 Rainer Strnad(左)于 10 月亲临台中,体验台湾「前店后厂」的独家采购模式。



 


Photo 3.

朗盛行销团队今年6月远赴荷兰阿姆斯特丹参加全球家居修缮最高决策平台「全球 DIY 论坛 (Global DIY-Summit)」。团队除积极拜访欧美大型零售通路与买主外,更现场拍摄制作短影音,以创新营销扩大 TiTE x IHT 的国际声量。


 

朗盛行销有限公司 Lanza International Co., Ltd.

朗盛行销成立于 2021 年,由具备十余年全球策展经验的刘子丰总经理领军。公司深耕五金手工具、金属加工及精密机械产业,以「智慧赋能、永续共创」为发展核心,致力提升台湾工业的国际竞争力。

作为亚洲贸易的推手,朗盛行销除了主办全台最具规模的台湾五金展「TiTE x IHT 台湾国际五金工具博览会 x 台湾国际五金工业展」,更积极代理多场海外指标性展览,带领台湾优质厂商远征全球市场,建立跨境商业对接。除国际策展外,朗盛亦专精于大型论坛、整合营销与政府项目,提供从商业开发到品牌落地的全方位服务,协助企业以弹性与韧性布局全球供应链。

◆ 「朗盛行销有限公司」官网 https://www.lanzaexpotw.com

◆ 2025 TiTE x IHT 台湾国际工具博览会 x 五金工业展」展览网站https://www.hardwareexpotw.com

◆ 联络窗口:江函洁 Genny Chiang02-7746-2868marketing@lanzaexpo.com


 

TiTE x IHT Launches Global Buyer Invitation Program to Build Asia’s Premier Hardware Supply Chain Cooperation Hub

Connecting global sourcing resources from Cologne to Amsterdam; seamlessly bridging the Canton Fair Autumn edition to invite international buyers to Taichung’s manufacturing hub in October.

 

Global Supply Chain Restructuring Opens New Opportunities for Taiwan’s Smart Manufacturing

As global supply chains accelerate their restructuring, international buyers are shifting focus beyond price alone—prioritizing quality, delivery reliability, regulatory compliance, low-carbon manufacturing, and long-term supply resilience. In response, TiTE x IHT has officially launched its "Global Buyer Invitation Program," targeting international brand owners, major retail chains, import distributors, dealers, and corporate procurement representatives with clear sourcing demands to visit Taiwan for exhibitions and business negotiations.

Co-organized by the Taiwan Hand Tool Manufacturers' Association (THTMA) and Lanza International Co., Ltd., the 2026 Taiwan International Tools & Hardware Expo x International Hardware Expo Taiwan (TiTE x IHT) will take place from October 20 to 22 at the Taichung International Convention and Exhibition Center (TICEC). Under the central theme "From Manufacturing to Co-Creation," the expo focuses on smart manufacturing, AI applications, net-zero transition, and cross-border joint development, with expectations to feature over 500 exhibitors and more than 1,000 booths.

 

From Cologne to Amsterdam: Deepening the Global Buyer Network

In March this year, TiTE x IHT kicked off its overseas promotion campaign at the EISENWARENMESSE - International Hardware Fair Cologne in Germany. Executed by TAITRA under the commission of the International Trade Administration (TIDA), Ministry of Economic Affairs, the "Taiwan Flagship Showcase" made its grand debut. Operating under "Team Taiwan," it integrated the industrial capabilities of Taiwan’s hand tools, fasteners, and related sectors. Through immersive displays, buyer tours, product launches, and networking, it showcased Taiwan manufacturing's innovative strength and supply resilience to global markets, successfully attracting over 2,000 buyer visits.

Capitalizing on the global momentum generated in Cologne, the TiTE x IHT team actively promoted the upcoming October expo and Central Taiwan’s manufacturing cluster. In June, the Lanza International project team traveled to Amsterdam, Netherlands, to participate in the Global DIY-Summit—the premier decision-making platform for global home improvement and building materials channels. The team engaged directly with major retail channels, brand owners, import agents, distributors, and procurement executives across Europe, America, and Asia, further deepening targeted buyer acquisition and attendance invitations.

From promoting industry image in Cologne to cultivating channel buyers in Amsterdam, TiTE x IHT continues to link government promotional resources, Taiwan’s industrial advantages, and global procurement demands. The expo is progressively building a comprehensive service ecosystem spanning overseas promotion, buyer invitation, business matchmaking, and factory visits—boosting international buyers' willingness to visit Taiwan and maximizing tangible benefits for participating exhibitors.

 

Golden Sourcing Week Meets "Exhibition as Factory": Creating High-Efficiency Sourcing Itineraries

Seamlessly aligning with the Autumn Canton Fair, TiTE x IHT has planned the "International Buyer Golden Sourcing Week." It invites overseas buyers visiting Asia to integrate Taichung into their itinerary, offering accommodation subsidies, business matchmaking, and industrial visits. This enables buyers to connect with more Taiwanese suppliers within a concentrated timeframe while generating concrete international partnership opportunities for exhibitors.

Leveraging Central Taiwan’s high-density industrial clusters across hardware, hand tools, precision machinery, metal processing, and fasteners, the expo promotes an "Exhibition as Factory / Front-Showroom, Back-Factory" sourcing model. International buyers can compare products, confirm specifications, and negotiate partnerships on the exhibition floor, then travel to nearby factories within minutes to inspect manufacturing processes, quality control, and production capacities. This allows buyers to complete the entire sourcing process—from viewing exhibits to matchmaking and factory audits—within 24 hours, significantly reducing supplier development and evaluation cycles.

This year's expo features eight specialized exhibit zones: Tools & Accessories, metal Processing, Plant Equipment & Industrial Safety, Automotive Service & EV, Fasteners, Garden & Outdoor, Building & Home Repair, and Digital Smart Manufacturing. Together, they fully demonstrate Taiwan’s comprehensive supply capabilities—from product manufacturing and custom development to joint R&D and system integration—attracting global buyers and premier enterprises to benchmark TiTE x IHT as a key annual sourcing and exhibition destination.

 

Uniting Industry, linking the World: Co-Creating Tangible Business Opportunities

Hsieh Wu-Chi, Chairman of the Taiwan Hand Tool Manufacturers' Association, stated that the association will continue to unite the manufacturing prowess and innovative energy of Taiwan’s hand tool industry. Through TiTE x IHT, it will fully showcase cluster and supply chain advantages, fostering joint development and long-term partnerships between international buyers and Taiwanese manufacturers.

Andrew Liu, General Manager of Lanza International Co., Ltd., emphasized that the team will leverage its role as an international exhibition platform to drive overseas marketing, global buyer invitations, business matchmaking, and industrial tours—bringing international procurement demand to Taiwan and helping domestic enterprises expand into global markets.

Currently, booth reservations have exceeded 80%, while international buyer invitations and accommodation subsidy applications are actively underway. The organizers cordially invite global hardware channels, brand owners, import agents, distributors, and OEM/ODM procurement representatives to gather in Taichung this October to experience Taiwan’s full supply capabilities—from manufacturing and joint R&D to integrated supply—and make TiTE x IHT a top-priority destination on their annual business calendar.

 

Exhibition & Application Information

· Exhibition Name: 2026 TiTE x IHT (Taiwan International Tools & Hardware Expo × International Hardware Expo Taiwan)

· Dates: October 20 (Tue) – October 22 (Thu), 2026

· Venue: Taichung International Convention and Exhibition Center (TICEC)

· Official Website: https://www.hardwareexpotw.com

 

�� online Applications:

· Free Visitor Badge Registration: https://accu.ps/qrT4u7

· International Buyer Accommodation Subsidy Application: https://forms.gle/34VHVxSrEw7g8GxDA

 

�� Media & Exhibition Partnerships:

· Lanza International Co., Ltd.

· Tel: +886-2-7746-2868

· Email: marketing@lanzaexpo.com

 

 

 

Photo 1.

· Executive Director of THTMA & GM of Organizer Precision Tools Co., Ltd., David Hsieh (center), GM of Lanza International, Andrew Liu (right), and Factory Director of Re-Dai Precision Tools Co., Ltd.'s Dapumei Smart Factory, Oscar Yu (left), gathered at the "Taiwan Flagship Showcase" during the EISENWARENMESSE in Cologne this March. Together, they promoted Taiwan’s hardware and tool industry strength to global buyers, driving significant momentum for the upcoming October expo in Taichung.

Photo 2.

Genny Chiang, Director of Lanza International (right), negotiated a promotional partnership with the world-renowned DIY Magazine during EISENWARENMESSE in Cologne to amplify TiTE x IHT's international reach. She personally invited Managing Editor Rainer Strnad (left) to visit Taichung in October and experience Taiwan’s unique "Exhibition as Factory" sourcing model firsthand.



 


Photo 3.

In June this year, the Lanza International team traveled to Amsterdam, Netherlands, to participate in the Global DIY-Summit—the premier decision-making platform for global home improvement. In addition to actively engaging with major European and American retail channels and procurement leaders, the team produced short video content on-site, leveraging innovative marketing to amplify TiTE x IHT's international reach.



Lanza International Co., Ltd.

        Lanza International Co., Ltd. was established in September 2021, led by General Manager Andrew Liu, who has rich international experience and over ten years of experience in commercial exhibition planning. Lanza focuses on the hardware tools and metal machinery industry, aiming to enhance Taiwan's competitiveness in the international market and promote the sustainable development of Taiwan's industries on the global stage. In addition to the hardware tools and metal machinery industry, Lanza actively participates in other fields such as commercial exhibitions, conferences, forums, press conferences, business development, event marketing and design; also engages in government tenders, providing clients with comprehensive marketing and exhibition services. Lanza has won the trust and praise of clients with its professional, innovative, and efficient services.

◆ Lanza Official Website: https://www.lanzaexpotw.com

◆ TiTE x IHT Official Website: https://www.hardwareexpotw.com

ContactGenny Chiang, +886-2-7746-2868*201, marketing@lanzaexpo.com

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